The State of Fashion 2019

Our third State of Fashion Report with McKinsey & Company predicts that the year ahead will go down in history: Greater China will for the first time in centuries overtake the US as the world’s largest fashion market. It will be a year of reawakening after the reckoning of 2018. Featuring Indian Ascent, Getting Woke, End of Ownership, Radical Transparency, On Demand.