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Inside Sunnei’s Madhouse

A catchy, jolly and well orchestrated line up of ironic separates that looked like the perfect modular uniform for a party at the madhouse.
By
  • Angelo Flaccavento

MILAN, Italy — Simone Rizzo and Loris Messina, the young guns behind up-and-coming label Sunnei, came to fashion via marketing. Their catwalk debut yesterday was a catchy, jolly and well orchestrated line up of ironic separates that looked like the perfect modular uniform for a party at the madhouse. Although not designers, and albeit clearly commercial in their aims, the two have vision, and a sense of humour, which makes a difference.

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