Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Challenge in Repetition at Moncler Gamme Bleu

In a season particularly focused on realism, conceptual theatrics can seem a bit pointless. But Thom Browne's quilted jackets and rubber macs looked appealing way past the catwalk.
Moncler Gamme Bleu Autumn/Winter 2017 | Source: InDigital.tv
By
  • Angelo Flaccavento

MILAN, Italy — There is comfort in repetition, that's for sure. There is also the persistent risk of boredom. This is the problem Thom Browne constantly faces in his shows: a prankster at heart, he likes to focus on a single concept each time and hammer the audience ad nauseam. You either like it, or hate it.

In a season particularly focused on realism, such conceptual theatrics seem sometimes a bit pointless. Alpinism and mountain expeditions were the topic at Moncler Gamme Bleu today. Think boots, ropes and snap hooks, and then more ropes and more hooks. All of it splashed onto and on top of the shrunken, tailored silhouettes Browne is known for. Luckily, this time 'round it was not just gimmicks and absurd show pieces. The quilted jackets and rubber macs looked appealing way past the catwalk. Even some of the rope 'n hook pieces had potential. The format, however, needs to be rethought, as it has lost momentum.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

What I Learned From Fashion Month

From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024