Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

MSGM’s Herald of All Things Pop

Massimo Giorgetti went clubbing, and came back with a visually bold collection of loud, oversized shapes in graphic colour combinations.
By
  • Angelo Flaccavento

MILAN, Italy — At MSGM, herald of all things pop Massimo Giorgetti went clubbing, and came back with a visually bold collection of loud, oversized shapes in graphic colour combinations. What is fascinating about this designer is the ingenuity and enthusiasm he puts in his work, and also the openness with which he confesses to being a sponge to whatever happens around. From Raf to Gosha, it was easy to detect nods and winks to this and that — the high-waisted jeans, the peeling layers, the snap-hooks and the mega shirts — yet it did not have the air of a replica. Giorgetti is one of those designers who functions as a blender. His originality is in the mix and the mash up, not in the pieces per se. Another plus: his language is spontaneous and immediate, and that draws the audience in. For the rest, it's just clothes.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

What I Learned From Fashion Month

From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections