The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — Nasir Mazhar's clothes are now available only through his website and a tiny handful of shops who've helped build his brand. In other words, he's preaching to the converted. Smart. You either get Mazhar or you don't, and he can't be bothered with those who don't. So his biomorphic sportswear isn't evolving, but it continues to aggressively address (and dress) the faithful, the community from which he emerged, and there's a real potency to that relationship.
The quirk of the collection continues to be Mazhar's sassy high/low mix, the floor-sweeping leopard fur gilet over the choogling athleticwear being a case in point. Likewise, the broderie anglaise lining the musculature of a nuggety little club kid.
From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.
BoF editor-at-large Tim Blanks and Imran Amed, BoF founder and editor-in-chief, look back at the key moments of fashion month, from Seán McGirr’s debut at Alexander McQueen to Chemena Kamali’s first collection for Chloé.
Anthony Vaccarello staged a surprise show to launch a collection of gorgeously languid men’s tailoring, writes Tim Blanks.
BoF’s editors pick the best shows of the Autumn/Winter 2024 season.