LONDON, United Kingdom — There is something pragmatic, humble even, about holding a catwalk show at nine on a Sunday morning. That's the allocated slot on the schedule for Margaret Howell: a time which actually fits the luxuriously low-key, tactile and decidedly outdoorsy aesthetic of the brand. You invariably picture the Margaret Howell woman gardening, or maybe just enjoying a lovely stroll in the park, dressed in clean, crumpled, slightly masculine separates. The colours she choses are muted; she's quite covered up.

The new collection was an iteration of the code, with the addition of metallic bows on shrunken cardigans and slight hints of sensuality, like glimpses of skin peeking throughout the garments. For the rest, it was business as usual.