The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
MILAN, Italy — Monotony is always the byword at Moncler Gamme Bleu. Thom Browne, ever the well-to-do prankster, likes repetition. A lot. Each season he explores a theme this way and that, to the point of visual saturation. This time, his summer camp inspiration gave fuel to an absurdist foray into boy scout regalia, complete with outsized pockets, shorts and protective rainwear. Due to the offbeat, awkward proportions, it all looked deliriously funny, but as it is generally the case with Browne, the humor was killed by the intensity of the repetition. Jokes, you know, are more effective when they are short. As for the return on investment of an experiment like this — amusing, yet commercially pointless — within the Moncler empire, the question remains unanswered.
From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.
BoF editor-at-large Tim Blanks and Imran Amed, BoF founder and editor-in-chief, look back at the key moments of fashion month, from Seán McGirr’s debut at Alexander McQueen to Chemena Kamali’s first collection for Chloé.
Anthony Vaccarello staged a surprise show to launch a collection of gorgeously languid men’s tailoring, writes Tim Blanks.