FLO chairman Mehmet Ziylan said a deal had not been finalised, denying a report in Russian daily Kommersant that the company had already taken over the business.

The Alibaba-backed company has emerged as a leader in Turkey’s fragmented e-commerce market.

BoF speaks to Vogue Turkey’s founding editor-in-chief on how the country’s fashion ecosystem is evolving and introduces 10 designers showcasing at Mercedes-Benz Fashion Week Istanbul to watch this season.

"Prices have soared on imported goods, scaring buyers and sellers."