Brand accelerators like Tomorrow offer cash, shared services and economies of scale. Can the approach turn high-potential young labels into success stories?
With international travel on pause, China’s domestic e-commerce market is one of luxury’s largest growth opportunities. Now, a new alliance is redrawing the battlefield.
This year’s biggest winners may have been China’s uber-wealthy business leaders, who amassed an astonishing amount of wealth despite the global pandemic. Many of them have fashion to thank for part of their fortunes.
As this year’s Singles’ Day festival approaches, video apps like Douyin and Kuaishou have joined the throng of tech companies jostling to steal a slice of market share from giants like Tmall and JD.com.
The Covid-19 crisis has made going it alone even harder for high-potential young labels. Brand platforms offer cash and critical operational support.
With a new CEO and strategic plan, the original ‘designer denim’ label is serious about making a comeback. But can it modernise its approach while staying true to its history?
With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.
As designer Samuel Ross prepares his luxury streetwear brand for its next stage of growth, he’s sharpening and humanizing his approach.
For years, media brands have made an annual event out of their holiday gift guides. Now, they're using that influence to sell stuff through dedicated online shops, retail pop-ups, exclusive products and branded merch.
The gritty quarter of Soho has attracted a flood of fashion brands targeting young streetwear-savvy consumers.
A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.