ALO Yoga

In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.

The fundraising landscape is still generally conservative, but companies like Alo Yoga are reportedly seeking multi-billion dollar valuations.

A giant investment from Softbank in 2021 turbocharged expansion plans at Vuori, which is now eyeing global expansion and a takeover of its customers’ closets. But Lululemon, Nike and a host of direct-to-consumer competitors stand in its way.

Some see the crypto downturn as a way to weed out weak projects, chase away the speculators and clear the way for builders who see web3’s long-term value.

Alo Yoga, a yoga-wear and accessories brand, is allowing its corporate employees to convert part or all of their checks to crypto and will accept the currency on its e-commerce site, too.