Beautycounter
Gregg Renfrew Is Purchasing Beautycounter Out of Foreclosure
The founder, who was ousted and recently came back to the line as CEO, will regain control of the company.
The Face Changing TikTok Skin Care
Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”
Now Worth $1 Billion, Beautycounter Aims for Big Leap
The company, in which Carlyle Group bought a majority stake in April, plans on amping up its digital capabilities and brand awareness.
How Brands Leverage Word-of-Mouth Marketing
As the cost of advertising on Instagram rises, a growing number of direct-to-consumer brands are relying on their own customers to get the word out.
The Avon Lady Needs a Makeover
Some multi-level marketing brands, where customers sell the products and recruit others into their "downlines," are struggling to grow. Here's how they are adapting their formula to the age of e-commerce and Sephora.