BoF tried out five of the most popular fashion rental services. The verdict? While renting solves some pain points, the promise of an infinite closet has yet to be fulfilled.
Want to get started with rental, but not sure which avenue to take? BoF breaks down the options and weighs the pros and cons of each.
A decade after Rent the Runway launched its clothing rental platform, the concept is hitting the mainstream, with retailers from Ann Taylor to Urban Outfitters piling in. But will enough consumers fully embrace the concept to justify so many competing services?
The apparel-rent service has become a significant driver of sales for some of the world’s most popular fashion labels. Now, a new revenue-sharing model has large-scale players, including Levi’s and J.Crew, jumping on board.