crown affair

A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.

As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?

With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.