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The look of the show reflected the changing face of Patrick Grant's customer, who has undoubtedly become more casually-minded.

It would have been so much better for Grant to talk through the clothes in a presentation: clarifying their unassuming subtleties, couching limitations as quiet strengths.

Yesterday, in part 1, BoF examined how several Savile Row tailors are leveraging their unique heritage to launch more scalable ready-to-wear lines with new vigour. Today, we look at the impact on ‘The Row’ and the competition it faces.

In a fast-growing global menswear market, London's Savile Row, the traditional bastion of bespoke tailoring, is leveraging its unique, internationally-recognised heritage to launch more scalable ready-to-wear lines with new vigour. BoF reports.

In a city where big shows can mean just that, BoF examines the rise of London Collections: Men and the business impact on the brands taking part.