Championing values has become one of fashion’s favourite marketing tools. But as brands get more political, they also have an opportunity to drive real impact.
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
The multi-disciplinary exhibit at Birmingham's Ikon Gallery consists of original commissions, exploring sociopolitical tension points in the contemporary fashion landscape.
Gisele Bündchen and Nina Garcia are among speakers confirmed to attend the three day event organised by non-profit organisation Omina, in partnership with Livia Firth's Eco-Age.
This week, Macy carries its first modest clothing line, while the Duchess of Cambridge launches the Commonwealth Fashion Exchange with Eco-Age's Livia Firth.
In today's News Bites, Italy launches a celebration of its ethical and sustainable manufacturing industry, and a sign that Tiffany needs to chart a new path forward.
For the benefit of the world, buy carefully and get more “fashion mileage” out of each piece, argues Livia Firth.