There’s no online replacement for walking into a store and smelling a fragrance sample. But brands are finding ways to sidestep this dilemma, sending US fragrance sales soaring after a rocky start to the year.
Elbaz, for 14 years at the creative helm of Lanvin, France's oldest fashion brand, has created a perfume called Superstitious for the French perfume house Editions de Parfums Frederic Malle.