Harper's Bazaar China

What can brands expect from former deputies who rose through the ranks of the industry and have taken the reins from predecessors with bigger personalities and more power?

The country’s media players share many of their Western counterparts’ struggles, but their rapid adoption of digital shifts provides valuable lessons.

Coupling limited edition releases with virtual celebrity covers is paying off for some of China’s top publications, but success isn’t guaranteed.

The bulk of Chinese social media finds no offence with the star’s latest cover for Harper’s Bazaar China, but do their perceptions of cultural appropriation differ from the West?