Il Makiage
Latest News & Analysis
Retail
What Birkenstock’s IPO Says About the Future of the Fashion Market
After 18 months of hardly any listings on the equity market, a number of fashion brands are now eyeing public offerings in the coming months. A full recovery, however, is yet to be in sight.
Beauty
Why Athletes Are Beauty’s Real MVPs
Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.
Beauty
Why a Gen-Z Beauty Brand Is Selling Anti-Aging Products
Skin and hair care line SpoiledChild, which shares a parent company with Il Makiage, has the look of a brand targeting teens but a price point and products that seem intended for an older audience. Is it possible to straddle both worlds?