Kassl Editions

The Spanish company’s tie-up with the Dutch collective, best known for its $900 utilitarian coats and luxe padded Pillow Bags, will span ready-to-wear and home goods and debut at this year’s Salone del Mobile.

E-commerce players are leaning heavily on exclusive collections from buzzy brands in the fight for customers — but the cost for emerging labels to play the game can be high.

From Kassl Editions to Common Leisure, a flurry of emerging labels are challenging mainstay names like Moncler and luxury brands like Gucci in the fast-growing outerwear category.