The beauty influencer is launching his own brand, Painted, part of a wider comeback effort after allegations of sexual harassment and racist tweets. But are consumers ready to forgive and forget?

Following disappointing sales, influencer controversies, layoffs and store closures, the beauty incubator’s assets are to be acquired by lenders.

Shelby Wild alleges plans to grow her line were sidelined soon after it was acquired, as General Atlantic’s beauty incubator ambitions faltered. She’s seeking $15 million in damages in a lawsuit filed in New York, according to court documents reviewed by BoF.

The cosmetic brand’s parent company is facing an uncertain future after a series of troubled attempts to launch new makeup and skin care lines around influencers and pop stars.

Beauty companies preparing for post-pandemic life have accepted that skin care and natural makeup are here to stay — but are still plotting a colour cosmetics comeback.

Morphe, Huda Beauty and other colour cosmetics lines are investing heavily in skin care, but successfully making the leap from one category to the other requires finesse.

Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.

A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.