Netflix

The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.

Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.

Designers Jonathan Anderson and Diane von Furstenberg, actor-filmmaker Dan Levy, Uniqlo’s John C Jay and others spoke about the state of creation in an age of artificial intelligence and corporate mediocrity.

While red carpets have momentarily dried up for brands and stylists, the SAG and WGA’s simultaneous strikes pose an unlikely opportunity for fashion companies to tap celebrity talent.

Netflix argues that its audience size justifies the hefty price tag it plans to charge advertisers to place spots. Being an early advertiser on the biggest video streamer has its advantages, but there are a lot of potential downsides for smaller brands to consider.