Brand accelerators like Tomorrow offer cash, shared services and economies of scale. Can the approach turn high-potential young labels into success stories?
Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.
The industry pays tribute to the much-loved designer, whose death was announced on Sunday.
The luxury conglomerate will acquire the trademark to the New Guards Group-operated streetwear label, as well as work with its creative director to launch new brands and energise existing ones across its portfolio.
A new wave of retailers is relying on tastemakers not only to promote products — but to curate them, too.
In an exclusive interview, the co-founder of New Guards Group and owner of the Antonioli boutique in Milan lays out his plans for the revered Belgian brand.
This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.
The luxury online marketplace says it will use the money to expand in China.
Multi-brand stores no longer serve the purpose that they once did. Why do we need them now?
Founders Humberto Leon and Carol Lim will remain co-creative directors of the brand and the stores will close in 2020.
New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.
A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.