The serial entrepreneur shared with BoF how Joggy, a line of energy supplements and balms, is using her web3 platform, Try Your Best, to build community and circumvent challenges faced by direct-to-consumer brands, like rising customer-acquisition costs.
For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.
The veteran merchandiser comes from Urban Outfitters, where she was promoted to president of the brand in January following the exit of Trish Donnelly, who has since joined PVH as Americas chief executive and global head of Calvin Klein.
Fashion’s mistreatment of garment workers is widespread, but this week, allegations of ‘modern slavery’ at suppliers of British ultra-fast fashion label Boohoo have ignited a firestorm. Why now?
The founder’s surprise return to the troubled activewear label after a sudden exit is the latest twist in a saga that underscores the issue with creative leaders who lack the operational savvy to take a start-up to the next level.
From Outdoor Voices to Thinx, the gap between a female-run company's shiny brand and the messy realities of many a start-up business can become a liability.
This week, Jimmy Choo's CEO of almost eight years steps down, while StockX appoints a chief technology officer.
After stepping down from her role as chief executive, the founder of the direct-to-consumer activewear brand is now leaving the company altogether.
Existing investors, including General Catalyst, have provided a lifeline for the activewear label, which continues to lose money on customer acquisition as it struggles to broaden its audience.
The unexpected success of a seemingly niche item has strengthened the already-powerful Outdoor Voices brand. However, the label has a way to go in terms of scaling.
This week, Tory Burch appoints Stefano Sutter its EMEA president, while Outdoor Voices taps Under Armour for its latest executive hire.
A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.