Outerknown

Kelly Slater, pro surfer and founder of Outerknown, says building sustainability into the heart of your business right from the beginning is much easier than trying to change your ways later on.

Industry leaders must make their businesses more transparent and begin to change where and how their products are made, argues Julie Gilhart.

BoF brings you an exclusive look inside champion surfer Kelly Slater’s new Kering-backed ‘coastal lifestyle’ label.