Peloton
Latest News & Analysis
Direct-to-Consumer
How Amazon Fits Into the New DTC Playbook
Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.
Fashion Week
New York Fashion Week’s Revolving Door
This week, everyone will be talking about the opening days of New York Fashion Week and the start of fashion’s earnings season.
Retail
How Peloton Got Its Riders Hooked on Its Apparel
Peloton’s success in fitness has Nike, Lululemon and Adidas lining up to make clothes for its loyal riders. Will those followers be as loyal to the exercise bike maker’s own gear?