São Paulo Fashion Week
Latest News & Analysis
Global Markets
Op-Ed | Brands Should Consider a "Season-Less" Show Model
The global fashion industry has already become disconnected from geography and the seasons, argues Paulo Borges.
Marketing
Brazil’s Soap Stars Stir Passion for Fashion Brands
Love them or loathe them, Brazilian telenovelas are one of Latin America’s biggest marketing opportunities.
Global Markets
After Identity Crisis, Brazilian Fashion Shows Momentum
Following an "identity crisis" that saw designers sitting out the shows, or showing collections lacking in creativity, São Paulo Fashion Week is on the upswing.
Global Markets
Brazilian Fashion’s Identity Crisis
With high street brands gaining momentum and high-end designers sitting out the shows, or showing collections lacking in creativity, Brazil’s local luxury fashion scene is facing something of an identity crisis.
News & Analysis
Sandy's price tag, SPFW kicks off, Being Jack Dorsey, The Fancy's $26m round, Chinese talent
Awaiting the Storm's Price Tag (NY Times) "Even as businesses struggled on Monday to gauge and contain the damage from Hurricane Sandy's slow move up