Sporty & Rich
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Luxury
Can Fashion Start-Ups Cash In on the Tennis Boom?
For a new wave of tennis-inflected fashion start-ups, success may depend on balancing the energy of the sport’s increasingly inclusive present with the allure of its exclusive past.
Marketing
How and When Brands Should Say 'I’m Sorry’
As cancel culture evolves, the overused brand apology popular on Instagram and other social media must in turn become more thoughtful through language and action.