Companies like Lola, Universal Standard and ThirdLove are tapping market opportunities that have long been in the blind spots of male entrepreneurs and investors.

Expanding a brand into high double-digit sizes comes with challenges. BoF looks at how to overcome the hurdles.

Tom and Ruth Chapman, Elizabeth Cutler, Toms founder Blake Mycosie and Sweetgreen’s Jonathan Neman and Nicolas Jammet also participated in the $7 million Series A round.

How Hatch, Universal Standard and The Black Tux have overcome hurdles in tough-to-crack categories and filled “white space” in the market.