Zozo

Marketplace giants like Rakuten and Zozo, local department stores and foreign e-tailers are battling for supremacy in Japan’s lagging but lucrative online fashion market.

Christine Edman, executive officer of Japanese e-commerce site Zozo, talks about what makes the country’s consumers tick, and how the fashion landscape is set to shift in the years ahead.

The original bodysuit received massive interest from the fashion industry but failed to drive sales.

As online fashion sales expand, more large firms are committing investment to both websites and back-end logistics, while pure play e-tailers are launching new brands specifically for the online channel. JapanConsuming reports.