Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.

Publishers from Buzzfeed to Vogue to CNN are generating a growing amount of revenue from product reviews that steer readers to retailers’ websites. Behind the scenes, brands are locked in a battle to claim the most-coveted links.

As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.

The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?

RewardStyle, a startup that helps fashion bloggers get paid, has raised $15 million in a funding round that values the company at $290 million.

NEW YORK, United States — Fashionistas who want the latest looks from New York's Fashion Week no longer need an invite to the exclusive event. A