Valentino’s Full-Year Sales Fall 3 Percent
The results help to explain owner Mayhoola’s decision to shake up the brand’s aesthetic direction by hiring former Gucci designer Alessandro Michele.
Amber Venz Box
The Great Influencer Shakeout
Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.
Marketing
Inside the Multi-Billion-Dollar Online Product Recommendation Economy
Publishers from Buzzfeed to Vogue to CNN are generating a growing amount of revenue from product reviews that steer readers to retailers’ websites. Behind the scenes, brands are locked in a battle to claim the most-coveted links.
Inside the Multi-Billion-Dollar Online Product Recommendation Economy
Publishers from Buzzfeed to Vogue to CNN are generating a growing amount of revenue from product reviews that steer readers to retailers’ websites. Behind the scenes, brands are locked in a battle to claim the most-coveted links.
With Privacy Changes, Instagram Upsets Influencer Economy
As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.
In the Age of Instagram, Murals Take on New Meaning
The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?
Company Snapshot
Her affiliate marketing system, which allows bloggers to monetise their sites, has generated more than $1 billion in sales.
The News in Brief
TikTok’s Crackdown on Ozempic Influencers Threatens Weight-Loss Drug Hype Machine
The social media platform will effectively ban most weight loss-related content from appearing on its app starting next month, according to a sweeping new set of community guidelines published on its website last week.
Vivienne Westwood’s Personal Wardrobe To Be Auctioned
A taffeta ball gown with the span of a light aircraft is one of the more magnificent items to go on sale at Christie’s in June as part of an auction of the personal wardrobe of Dame Vivienne Westwood.
Valentino Chairman Bets Quiet Luxury Is Over After Michele Hire
The fashion industry’s era of so-called quiet luxury is over and affluent consumers will want bold designs again, the chairman of Valentino has predicted.
Marcelo Burlon Steps Down as Creative Director of Namesake Brand
Burlon, a former DJ, stylist and PR, founded the Milan-based label as a T-shirt line in 2012, inspired by ‘90s club culture.
Designer Nancy Gonzalez Sentenced to 18 Months in Exotic Skin Smuggling Case
The Colombian designer, whose bags have been worn by celebrities and featured on shows like Sex and the City, previously pled guilty to illegally importing millions of dollars of crocodile and snakeskin handbags into the US.
The Wealthy are Less Willing to Spend on Sustainable Products
Millennial and Gen-Z respondents were among the most likely to pay a premium for environmental-friendly practices.
Express Files for US Bankruptcy Protection, to Close Over 100 Stores
Fashion retailer Express Inc has filed for Chapter 11 bankruptcy in the United States and intends to close more than 100 stores, it said on Monday.