The L Catterton-backed label was six months into a global expansion when the pandemic hit. But it is steaming ahead with plans for a number of new global stores, starting with a King’s Road location in London’s Chelsea neighbourhood.

The Danish label is part of a generation of social-media-savvy brands that are betting on activating their powerful online communities to help smooth a path to international expansion.

In our in-depth case study, BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion.