The supermodel will bring her reach and branding skills to ready-to-drink ‘self care’ beverage business Kin Euphorics, where she will be co-founder and partner.
With the brand’s second fashion-music bonanza set to stream on Amazon this Friday, BoF examines how Savage X Fenty is performing in a competitive market.
The American e-commerce giant has been trying to lure luxury fashion brands to its platform for years. Now, it’s new, mobile-only ‘Luxury Stores’ launch aims to adapt the successful template set out by Alibaba’s Tmall for its customers.
The global modelling industry is finally creaking back into motion after months of lockdowns. But with agencies facing slashed advertising budgets, cancelled fashion shows and digital disruption, can the sector adapt to its new reality fast enough?
BoF brings you a conversation between the designers Telfar Clemens and Tommy Hilfiger on the rise of their respective labels and the state of American fashion past and present, courtesy of System magazine.
In the face of social distancing measures, photographers have embraced new modes of image-making on platforms like Zoom and FaceTime. But the long-term impact of the crisis could go even deeper.
The Sycamore Partners-backed lingerie brand may be losing relevance, but no successor in the highly competitive women's intimates market has emerged.
Scaling the heights of American fashion. That’s exactly where Jacobs was headed once again.
From Cartier to Boucheron, established houses are doubling down on entry-price, 'affordable' items in order to boost their top lines.
The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?
An “It” product or hot new brand can easily disappear from Instagram feeds within days, if not hours. Here’s how brands can turn an unexpected viral moment into long-term growth.
This week’s blockbuster acquisition of Tiffany strengthens the French conglomerate’s position as luxury’s biggest player, putting rivals Kering and Richemont on notice.