BoF breaks down the consumer and tech trends luxury brands need to know to maximize their Singles' Day strategies this year.

With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.

Luxury brands are pinning their hopes on e-commerce to recoup some of the losses caused by China’s dismal retail environment. But will consumers switch to online in sufficient numbers to make up for the massive coronavirus shortfall?