Chinese reality shows are becoming a powerful platform for brands like Victoria’s Secret. But the market has its challenges.

The multi-million-dollar fashion extravaganzas went head-to-head in Paris this week, right in the middle of the holiday shopping season.

"They are the industry’s leading Chinese models, including Du Juan, Liu Wen, Xiao Wen Ju, Xi Mengyao (or Ming Xi), Sui He, Wang Xiao, Fei Fei Sun,