Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.

Sales of bold scents inspired by far-off destinations led to a fragrance boom during the pandemic and the return of travel hasn’t slowed momentum.

‘I can’t complain about the business,’ said the designer as he turned a rundown 18th-century mansion in Paris into a Wunderkammer for his latest collection and the launch of his new fragrance and beauty offering.

The luxury beauty brand has entered a new phase of growth over the pandemic, almost doubling sales to reach €119 million and launching cosmetics. With a skincare debut on the horizon, can the niche fragrance label turn itself into a true beauty powerhouse?