LONDON, United Kingdom — In this week's BoF Breakfast Club — our forum for exploring the week's most important fashion news with fashion's most opinionated experts — we discuss two new controversial tomes about designers John Galliano and the late Alexander McQueen: "Gods and Kings: The Rise and Fall of Alexander McQueen and John Galliano" by Dana Thomas and "Alexander McQueen: Blood Beneath the Skin" by Andrew Wilson, excerpts from which first appeared in The Daily Mail. We ask how the industry should react to such personal, sometimes graphic, content, such as the suicide of Mr McQueen, and whether fashion has now become so mass-ified that it is legitimate fodder for the tabloids.

Next on the menu, we discuss Viktor & Rolf's decision to close their ready-to-wear line to focus on haute couture, after a similar move by Jean Paul Gaultier last year. Why? Both houses have very successful fragrance businesses, for which haute couture can provide the perfect marketing platform.

Today, BoF's Imran Amed is joined by fashion historian and BoF columnist Colin McDowell, fashion PR expert Mesh Chhibber and Paula Reed, fashion director of mytheresa.com.

Enjoy, and bon appétit!

The BoF Breakfast Club was generously hosted by The London EDITION.