The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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PARIS, France — Founded in 1894, shoemaker Massaro makes men's, ladies' and haute couture shoes. It was Massaro that crafted Chanel's signature beige and black-toed sandal in 1957. "We have, I think, competitors in different types of collections for men's and ladies' shoes, but not competitors that are able to make ladies', mens' and haute couture shoes. We are able to do everything, which is very good, but it is also very difficult," Philip Atienza, Massaro's managing director, told BoF.
Located just off the Place Vendôme, on the Rue de la Paix, the workshop and showroom share the same premises and are very much interrelated. “My point of view regarding this type of work is really to be able to keep the craftsmanship of the work. The reason why [Paraffection] chose me, I think, is because I am a craftsman. I understand the creation of the shoes, how to design, how to build the shoes, manage the workshop,” continued Atienza.
Around 50 percent of the workshop’s production is for Chanel’s haute couture and Métiers d’Art shows. The remainder was traditionally taken up by crafting custom shoes for clients. However, in order to diversify its revenue stream, the company has launched a ready-to-wear line, collaborating with shoe designer Laurence Dacade.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
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Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.