The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
BERLIN, Germany — A big thank you to PREMIUM and Mary Scherpe of Stil in Berlin for inviting me to join an esteemed panel of German fashion experts — Christoph Amend of Zeit Magazin, Marcus Luft of Gala and Too Posh to Push, and Sven Schoene of PR Agency K-MB — to discuss the future of fashion media on the first day of Berlin Fashion Week.
The panel began with the esteemed Suzy Menkes, who wasn't able to participate in person, but declared via video: "The world changed when fashion instead of being a monologue, became a conversation. And that's never going to stop."
Suzy, of course, was amongst the first of the mainstream fashion editors to reach out to bloggers and engage them as professionals. "A good blogger," she says, "can really take all sorts of elements and use them both in words and pictures and make a strong statement."
She's "tremendously in favour of anything that is new and fresh in fashion," but the one thing that concerns her is that "some bloggers believe, in their innocence, that they are completely independent in what they say." In between the lines, Suzy advises bloggers to be wary of the increasing pressure they receive from brands to evangelise brands and products.
The video also features Julia and Jessie from Les Mads, Jennine from The Coveted and Yvan from The Facehunter, each of whom provide their own perspectives on how quickly the fashion blogosphere is rising in influence and prevalence.
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
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The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.