The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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MUNICH, Germany — Each year, the DLD (Digital-Life-Design) Conference brings together prominent thinkers from the spheres of business, design and technology to enable and promote digital innovation. This year's three-day event, held in Munich, included panels on the rise of virtual currency Bitcoin, the future of "wearables" and how digital technology is giving rise to new methods of journalism. Featured speakers included Arianna Huffington of The Huffington Post, Hosain Rahman of Jawbone and curator, critic and historian of art Hans-Ulrich Obrist.
BoF's very own Imran Amed moderated a panel discussion on the rise of omni-channel retail strategies, designed to integrate online and offline platforms and offer consumers a more joined-up, seamless shopping experience, while generating advantages for businesses. He was joined by panelists Paula Reed, formerly the style director of Grazia (UK) and fashion director of Harvey Nichols, who is now creative director of fashion e-tailer Mytheresa.com; Chris Kyvetos, the founder of next-generation luxury sneaker retail concept Sneakerboy; and Ulric Jerome, the chief operating officer of Matchesfashion.com.
To see the full discussion, watch the video above, courtesy of DLD.
The next generation of Meta’s and Ray-Ban’s collaborative smart glasses offer better audio and picture quality, as well as live streaming directly to Instagram. But that may not be enough.
The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.