Salvatore Ferragamo has a 90-year heritage of innovation — starting in Old Hollywood when its eponymous founder designed shoes for icons of the silver screen. Now, in partnership with the brand, BoF goes inside the billion dollar craft based business to discover the secret to its success.
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Slogan t-shirts, themed sneakers and marketing emails that mention the heritage celebration are rarer this year, as consumers grow tired of cash-in collections and corporate diversity efforts face a backlash. Some brands say they’re steering resources away from flashy gestures and towards more meaningful work.
As artificial intelligence continues to shape the fashion industry and its output, BoF Careers explores what AI’s advanced capabilities mean for the fashion workplace — and how the workforce could adapt to gain competitive advantage.