The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
This #BoFLIVE event was based on the ‘Why Fashion Needs Chief Brand Officers’ article. Click here to read our full analysis.
The upheaval of the past year — which included shifts bourne from Covid-19 and a heightened focus on social issues such as racism and climate impact — have made shoppers hyper-curious about everything a brand does. With that, a growing number of companies, such as Moncler and Versace, are hiring designated “chief brand officers” to ensure that messaging is on-brand in all decisions, including holiday policies, supply chain, creative design and paid ads.
“The brands that are going to survive and do well after these last two crazy years are going to be those that really show up with a purpose and that their consumers can see is authentic,” said Lisa Butkus, partner and head of retail and luxury goods at Hanold.
In the latest #BoFLive, Butkus; Ana Andjelic, chief brand officer at Banana Republic; and Kyle Rudy, partner at Kirk Palmer Associates join senior correspondent Sheena Butler-Young to discuss the evolving corporate landscape and consumer sentiment, as well as the risks and opportunities that can make or break brands today.
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To participate in #BoFLive, BoF’s digital events series offering insight, advice and inspiration, visit our calendar where you can find details of upcoming digital events.
Discover the most exciting career opportunities now available on BoF Careers — including jobs from Tory Burch, Oysho and Simone Rocha.
Fashion companies rely heavily on part-time associates to respond to a volatile industry where demand is often seasonal and margins are thin — but many drop the ball when it comes to making the job rewarding.
With the cost of living crisis affecting both businesses and individuals, discussions about pay are a delicate but critical hurdle for employees to navigate today. BoF spoke to negotiation and compensation consultants, as well as industry professionals, on how to approach and prepare for these conversations.
BoF Careers provides essential sector insights for fashion designers this month, to help you decode fashion’s creative and commercial landscape.