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Beauty
The Scent Firms Hacking the Retail Experience
As in-person retail continues to recover, store owners and marketers are working hard to press the main advantage analogue shopping has over digital: its appeal to all the senses.
Beauty
Neutrogena Lost Dermatologists and Missed Out on the $42 Billion Beauty Boom
What had once been a nimble, innovative company, became slow-moving and cautious causing it to miss out on what is now a strong beauty market because it retreated precisely when rivals went all in.
Retail
Op-Ed | How Macy’s Can Repel the Barbarians at Its Gate
The company, under siege from Arkhouse Management Co. and Brigade Capital Management, doesn’t need the activists when it can be its own, writes Andrea Felsted.
Marketing
Did Mall Brands Just Win the Met Gala?
Well, not exactly. But some surprising names made an impression on the red carpet alongside the likes of Loewe, Alaïa and Balmain.
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