Top 10 Campaigns of the Season

From amongst the multitude of Autumn/Winter advertising campaigns currently hitting fashion glossies, Internet forums and social media platforms around the world, from Facebook to Tumblr to Pinterest, The Business of Fashion picks the Top 10 Campaigns of the Season. Which fashion campaigns struck a chord with you this season?

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L’Oreal Chairman Dons Lipstick to Highlight Digital Push

L'Oreal's Makeup Genius app | Source: L'Oreal

PARIS, France — When Jean-Paul Agon put on makeup at a L’Oreal SA board meeting last month, the biggest surprise wasn’t how the French company’s chairman looked in its lipstick, blush and eyeshadow. It was how easy it was to take it off.

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LVMH Results Send Chill Across Luxury Goods Sector

Christian Dior, the luxury goods group, is the main holding company of LVMH | Source: Reuters

The outlook for the luxury goods industry darkened on Friday as poor results from industry leader LVMH showed how the strong euro and political protests in Hong Kong were major factors curbing spending by Chinese and Russian customers.

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The Ascent of Officine Generale

Designer Pierre Mahéo of Officine Generale | Photo: Anto Hihn Thai

Officine Generale, Pierre Mahéo’s much buzzed-about Parisian menswear label, has struck chord with a formula that blends simple aesthetics, high quality, affordable price points and a philosophy rooted in ‘disgust towards the system.’

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American Apparel Names First Female Director in Board Shake-Up

American Apparel store | Source: American Apparel

LOS ANGELES, United States — American Apparel Inc., the controversial clothing chain that has battled sexual-harassment lawsuits, named the first woman to its board as part of a shake-up following the ouster of its founder last month.

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