The Daily Digest

  1. Oscar de la Renta ‘Looking For New Creative Director’

    “81-year-old designer Oscar de la Renta is said to be scouting for a new creative director, with Olivier …More

  2. The Deadly Cost of Fashion

    “Last April 24, Ismail Ferdous photographed the deadliest disaster in garment industry history: the collapse …More

  3. FT’s Fashion Editor Is Moving Into Some Big Shoes at The New York Times

    “Friedman will assume both Horyn’s and Menkes’ roles when she takes over as the Times’ (and INYT’s) fashion …More

  4. Real Simple and Cuyana Team Up in a Smart Twist on “Content Plus Commerce”

    “Today Real Simple, Time Inc’s 15-year old lifestyle publishing brand, and Cuyana, an 18-month-old direct to …More

  5. Adding Design to His Business Duties

    “Cali, Colombia’s third largest city, has overcome much of its reputation as a violent place overrun with …More

Tapping Brazil’s Next Tier

Museu Oscar Niemeyer in Curitiba, capital of Paraná state | Source: Flickr

Latin America’s powerhouse has made great strides forward but lost the mouth-watering economic momentum of the boom years. Now, to unlock more of Brazil’s potential, global fashion brands are trekking to the very margins of the map. Market GPS is sponsored by Marvin Traub Associates.

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A New Brazilianness Amidst Post-Boom Economy

Looks from Paula Raia, Colcci, and Lenny Niemeyer | Source: São Paulo Fashion Week

This season, the runways of São Paulo and Rio de Janeiro were alive with newfound optimism and Brazilianness. But the underlying economic situation presents a starker reality for Brazil’s domestic fashion industry.

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