The Daily Digest

  1. Native is the New Black: Fashion Editors are Producing Branded Content

    “Digital natives including Refinery29 and PureWow and magazine sites like Harper’s Bazaar and Elle are …More

  2. Assessing the Alexander Wang/H&M Collaboration

    “For H&M, though, while Mr Wang’s aura may give them a new veneer of buzz, it may not do what some of …More

  3. Cucinelli Sees Rosy 2014 Amid Strong Demand for Exclusivity

    “Brunello Cucinelli said he’s optimistic about his namesake cashmere clothier’s prospects amid strong demand …More

  4. The Victoria’s Secret Show 2014 is Coming to London

    “The show, which usually takes place in New York but has also been staged in Cannes, is one of the …More

  5. More Shock Than Chic: Inappropriate Fashion Shoots

    “There are many glorious things about fashion: the creativity, the excitement of novelty, the thrill of the …More

Tapping Brazil’s Next Tier

Museu Oscar Niemeyer in Curitiba, capital of Paraná state | Source: Flickr

Latin America’s powerhouse has made great strides forward but lost the mouth-watering economic momentum of the boom years. Now, to unlock more of Brazil’s potential, global fashion brands are trekking to the very margins of the map. Market GPS is sponsored by Marvin Traub Associates.

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A New Brazilianness Amidst Post-Boom Economy

Looks from Paula Raia, Colcci, and Lenny Niemeyer | Source: São Paulo Fashion Week

This season, the runways of São Paulo and Rio de Janeiro were alive with newfound optimism and Brazilianness. But the underlying economic situation presents a starker reality for Brazil’s domestic fashion industry.

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