79 results for the search ‘fashion 2.0’

28 July, 2010 by BoF Team

BoF Daily Digest | Chinese JVs on the rise, Affluent consumer species, Wealthy Web 2.0, Social media lessons, Hats off to Jane Taylor

Shoppers in Shanghai | Source: ChinaLuxCultureBiz

Global Luxury Brands Abandon Chinese Partners (Business China)
“In addition to taking direct control of stores in China, luxury brands are hoping to boost profits by tailoring new product lines to the meet local consumer tastes, and moving their manufacturing bases to China or other Asian countries with low labor costs.”

The Four Species of Wealthy Consumers (WSJ)
“A doctoral student and two professors have been studying luxury goods and their “brand prominence”–how noticeable a brand or logo is on a product. They tried to figure out what types of consumers want.”

Wealthy Web 2.0: Social Media’s Richest Audiences (Signature 9)
“When it comes to social sites, where are the wealthy spending time? On Facebook and YouTube primarily, but also reading blogs, tweeting or on the professional network LinkedIn.”

Social media failure should be embraced not feared (Biz Report)
“Social media marketing is still in an experimentation phase, with success and failures. Marketers should embrace the failures, as well as the successes, in order to learn what drives the best results and to formulate future campaigns.”

Hats Off (Vogue.com)
“Jane Taylor is the millinery world’s latest star… Taylor’s timeless and flattering pieces fuse her love of classic shapes with innovative, new millinery techniques.”

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26 July, 2010 by Vikram Alexei Kansara

Fashion 2.0 | What Fashion Brands Can Learn from Nike

NEW YORK, United States — Fashion brands are finally getting serious about digital media. But so far, their strategies have mostly focused on marketing and communications initiatives like interactive advertising campaigns, fashion films and live-streamed runway shows. Integrating digital technology into the core product offering remains a largely unexploited area of opportunity. Here, fashion companies can learn a lot from one of the world’s most digitally innovative brands: global sportswear giant Nike.

Last month, to coincide with the start of the FIFA World Cup, Nike launched a three-minute film called “Write the Future”, featuring football superstars like Wayne Rooney and Didier Drogba. According to web video analytics company Visible Measures “Write the Future” clocked a record 7.8 million online views in its debut week, underscoring the power of creating compelling digital content that consumers will voluntarily seek out and share with others.

Luxury fashion brands like Chanel have followed a similar strategy, creating their own digital content to earn attention and free media, and learning to think more like publishers in the process. But for all the recent buzz around “Write the Future,” Nike’s long-term digital strategy has focused less on marketing and communications initiatives and more on developing digital product and service platforms.

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29 June, 2010 by Vikram Alexei Kansara

Digital Scorecard | Because Magazine

Because Magazine Screenshot | Source: Because

Because Magazine Screenshot | Source: Because

LONDON, United Kingdom — Fashion editorial has long been a powerful generator of purchasing intent for brands. But ‘intent generators’ like magazines often lose their fair share of sales revenue to ‘intent harvesters’ like retailers further down the purchasing path. Squeezed by shrinking ad sales, major publishers like Condé Nast have become increasingly aware of this missed opportunity — and more and more magazines have learnt to think like retailers, embracing e-commerce to open new revenue streams and monetise their content.

Now, digital start-ups like Because Magazine, created by the team at Tank, are building commerce directly into their business models from day one. Soft-launched back in September of 2009 and currently in public beta prior to a “full scale” launch at London Fashion Week in September, Because is a curated, daily selection of fashion, accessories, jewellery and beauty products that’s a digital storefront as much as an online magazine.

BoF spoke with Caroline Issa, editor-in-chief of Because, to find out more.

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13 May, 2010 by Imran Amed, Editor

Fashion 2.0| Fashion Film Flourishes in Italy

VICENZA, Italy — Whereas Italy may have initially been slow on its uptake of Fashion 2.0, momentum appears to be building there to embrace digital media in all its forms, but especially fashion film. Indeed, two high profile events focused on moving image in fashion will take place in the month of May alone, bringing a much needed digital awareness to the country’s conservative fashion mainstream.

Tomorrow, in Vicenza, is the launch of OPPURE II, La moda in movimento verso i nuovi media, an exhibition curated by Federico Sarica, director of the Italian edition of VICE magazine and professor of fashion and new media at the European Institute of Design ModaLab in Milan. OPPURE II will showcase moving image in fashion and discuss its impact on the future of the industry. And, later this month, Diane Pernet will bring ASVOFF, her pioneering peripatetic fashion film festival, to Milan in collaboration with Vogue Italia.

Earlier this year, we featured the stunning short film for Fred Butler by Elisha Smith-Leverock which debuts at Pernet’s event in Milan, and today we bring you one of the featured films for OPPURE by Luca Merli. More OPPURE films can be viewed on the BoF YouTube page.

The Business of Fashion is an official media partner for OPPURE II which runs from 14 May 2010 – 27 June 2010 at Spazio Monotono run by Cristiano Seganfreddo in Vicenza, Italy

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19 April, 2010 by Imran Amed, Editor

Fashion 2.0 | LuxuryLab’s Generation Next Forum

NEW YORK, United States — Catching a rare bit of television last week in between updates on the Icelandic volcano and the first ever televised British Election debate, I stumbled upon an episode of Electric Dreams on the BBC, which takes an average British family from 2010 right back to the 1970’s, stripping away every bit of modern technology in their home. Then, slowly, episode by episode, decade by decade, the family gets all of its technology back, like they are experiencing it for the first time. The key difference now, of course, is that they have the hindsight of knowing what’s to come in the years ahead.

In the 1970’s the family gets central heating, and the 1980’s sees the arrival of the first home computer, but it wasn’t until the 1990’s rolled around that one sees the huge impact of consumer technology on their daily lives. From fax machines, brick-sized mobile phones and pagers, the family rapidly integrates the gadgets into their lives, and then disposes of them just as quickly as soon as the next great thing comes along.

Growing up during this technological and communication revolution has been the so-called Generation Y, born between 1977-1994. They are notoriously difficult to reach using traditional media channels, having rapidly adopted new media and digital technologies. They rely on the Internet for absolutely everything. Indeed, no matter what new technologies were given to the Electric Dreams family, the younger generation was ultimately dissatisfied. It was too slow,too disconnected and a far cry from the always-on, always-connected, endless options of the Internet in 2010.

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16 April, 2010 by Imran Amed, Editor

Events

LONDON, United Kingdom — The Business of Fashion is pleased to announce the launch of FASHION PIONEERS, a series of live interview events with the industry’s most interesting operators, set amidst a fashion landscape that’s being radically reshaped by the forces of digital revolution and rapid globalisation in a post-recessionary economy.

I am delighted to reveal that our first FASHION PIONEER will be Jefferson Hack, Editorial Director of Dazed Group, a true industry leader, known for his great intellectual curiosity, thirst for innovation and demonstrated support for emerging creative talent in music, fashion and art.

The impact of Jefferson’s work has been felt across the fashion world, online and off, for almost two decades. Since he co-founded Dazed & Confused in 1992 with the photographer Rankin, the monthly magazine has become a staple of global youth culture. His sister publications AnOther Magazine and AnOther Man pioneered the concept of a bi-annual fashion bible and are amongst the top selling British fashion magazines abroad, while DazedDigital.com has become a laboratory of digital experimentation and that BoF passion, Fashion 2.0.

We are delighted to make a limited number of tickets available to BoF Readers who would like to attend the event, to be held at London’s Sanderson Hotel. Please click here for more information.

We hope you will join us for this very special and intimate gathering of the BoF community to learn from a great pioneer in the business of fashion.

Fashion Pioneers is presented in collaboration with Morgans Hotel Group and will be filmed by Pundersons Gardens

9 April, 2010 by Imran Amed, Editor

Fashion Pioneers | Jefferson Hack, London

LONDON, United Kingdom — The Business of Fashion is pleased to announce the launch of FASHION PIONEERS, a series of live interview events with the industry’s most interesting operators, set amidst a fashion landscape that’s being radically reshaped by the forces of digital revolution and rapid globalisation in a post-recessionary economy.

I am delighted to reveal that our first FASHION PIONEER will be Jefferson Hack, Editorial Director of Dazed Group, a true industry leader, known for his great intellectual curiosity, thirst for innovation and demonstrated support for emerging creative talent in music, fashion and art.

The impact of Jefferson’s work has been felt across the fashion world, online and off, for almost two decades. Since he co-founded Dazed & Confused in 1992 with the photographer Rankin, the monthly magazine has become a staple of global youth culture. His sister publications AnOther Magazine and AnOther Man pioneered the concept of a bi-annual fashion bible and are amongst the top selling British fashion magazines abroad, while DazedDigital.com has become a laboratory of digital experimentation and that BoF passion, Fashion 2.0.

We are delighted to make a limited number of tickets available to BoF Readers who would like to attend the event, to be held at London’s Sanderson Hotel. Please click here for more information.

We hope you will join us for this very special and intimate gathering of the BoF community to learn from a great pioneer in the business of fashion.

Fashion Pioneers is presented in collaboration with Morgans Hotel Group and will be filmed by Pundersons Gardens

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5 April, 2010 by Guest Contributor

Fashion 2.0 | Why Brands Should Focus on Mobile Web, Not Mobile Apps

Mobile Screenshot, RUGBY by Ralph Lauren | Source:

Mobile Screenshot, RUGBY by Ralph Lauren | Source: RUGBY

With smartphone adoption rates higher than ever, there has recently been a flurry of activity from fashion brands focused on developing and deploying mobile applications. Today, luxury brands like Hermès, Chanel and Gucci have mobile apps for Apple’s popular iPhone. But far less attention has been paid to developing Mobile Web sites. In this guest post, our friends at PercentMobile explain why investing in the Mobile Web can often make more sense than building mobile apps.

NEW YORK, United States — Mobile data traffic is expected to grow 40-fold in the next five years. As the mobile internet rises in significance, the fact that over a hundred thousand mobile applications have been developed for Apple’s iPhone has been hailed as evidence of a rapidly growing mobile ecosystem.

Indeed, there are some amazing applications available. But much less attention has been paid to the Mobile Web. Here, we aim to shed light on the critical differences between mobile apps and Mobile Web and help brands choose wisely as they develop their mobile strategies.

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2 April, 2010 by BoF Team

Fashion 2.0 | Top 10 Fashion Films of the Season

LONDON, United Kingdom — The fashion film movement has hit the mainstream, with well-known brands like Prada and Y-3 running integrated, cross-channel campaigns around high-impact digital videos and a dedicated Digital Schedule for fashion films and catwalk streams now in place at London Fashion Week.

But there were no signs that the medium was condensing around fixed codes. Quite the opposite. What we saw was the kind of restless innovation and constant evolution that characterises the fluid nature of digital media itself, with an explosion of new films that energised, but also transcended, the seasonal presentation schedule, speaking directly to consumers across the internet as part of in-season digital campaigns.

During the Paris menswear collections, Stefano Pilati opened the Yves Saint Laurent show with “Ain’t Nothing Like the Real Thing,” a 7-minute film by legendary photographer Bruce Weber, while on the first night of New York Fashion week, a mesmerising film by Nick Knight, featuring Ranya Mordanova in a fractured, postmodern ritual, beautifully complemented Korean designer Jung Kuho’s deconstructed Hexa collection. A week later in London, the British Fashion Council inaugurated a special screening zone at Somerset House for a series of film presentations by young designers like Craig Lawrence, Louise Gray and Katie Eary.

But much of the action took place outside the official fashion week schedule. We saw fashion films inhabiting online advertising units on sites like The New York Times, as well as the emergence of new editorial channels like TEST and NOWNESS, which joined SHOWstudio, Dazed Digital, brand websites, video sharing sites, and Diane Pernet’s international festival, A Shaded View on Fashion Film, as platforms for striking films by avant garde designers and established brands alike.

Last October, we brought you our first seasonal ranking of the Top 10 Fashion Films. This season, the competition was stronger than ever. So sit back, turn up the volume, and enjoy the Top 10 Fashion Films of the Season — and since most of the films are in HD, we recommend you expand the videos to fill your screens with the latest in digital fashion creativity.

(RSS and Email subscribers, click here to view the films).

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1 April, 2010 by Imran Amed, Editor

Breaking News | Richemont confirms acquisition of Net-a-Porter

Net-a-Porter screenshot | Source: Net-a-Porter

Net-a-Porter screenshot | Source: Net-a-Porter

LONDON, United Kingdom — It’s official and finally confirmed. Net-a-Porter, the world’s pioneering and leading luxury ecommerce retailer has been acquired by Richemont, which was already the largest shareholder in Net-a-Porter prior to the announcement of the transaction this morning, valuing the business at a whopping £350m.

Natalie Massenet, Net-a-Porter’s Founder and Executive Chairman has long been a friend and supporter of BoF, so not only are we delighted that she and her founding team have deservedly cashed in on all their hard work over the past ten years, but also because, with the backing of Richemont, there is a chance that many of BoF’s dreams and ideas for Fashion 2.0 can now become a reality.

Natalie Massenet told The Business of Fashion this morning: “The timing is right for us. The company has reached a natural point where it is capable of enormous growth. We look forward to working with Richemont in this next chapter.”

And, perhaps this makes Richemont the biggest winner of all. Having recognised the potential of Net-a-Porter’s content-meets-commerce model early on, it now has the most powerful luxury fashion retailing platform at its disposal at a time when the entire retail model and operating system of the fashion industry is being redefined.  The potential synergies and opportunities are enormous, not to mention the access Richemont now has to the top minds in the luxury online retail space.

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