About

The Business of Fashion has gained a cult following as an essential resource for fashion creatives, business professionals and entrepreneurs in over 150 countries. It is frequently described as “indispensable,” “required reading” and “an addiction.”

Founded in 2007 by Imran Amed, a fashion business advisor, writer and entrepreneur, The Business of Fashion began as a project of passion, aiming to fill the void for an informed, analytical and opinionated point of view on the fashion business.

By 2008, The Business of Fashion was included in British Vogue’s Secret Address Book of must-know names, addresses and places in the fashion industry and was selected for preservation by The British Library for the official UK Web Archive.

In 2009, the Independent newspaper called BoF “a must-read blog for everyone in the fashion industry” and AnOther Magazine described the site as “a daily destination for fashion’s most influential power players.”

Today, the website has grown to leverage a network of savvy writers and fashion insiders in style capitals around the world, delivering fashion business intelligence on emerging designers, disruptive technologies and global brands that are making their mark on the industry at a time of unprecedented change.

Press coverage and published articles

Media enquiries and contact information

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