About

The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as “indispensable,” “required reading” and “an addiction.”

Founded in 2007 by Imran Amed, a fashion business advisor, writer and digital entrepreneur, The Business of Fashion began as a project of passion, aiming to fill the void for an informed, analytical and opinionated point of view on the fashion business.

Today, the website has grown to leverage a network of savvy writers and fashion insiders in style capitals around the world, delivering fashion business intelligence on emerging designers, disruptive technologies and global brands that are making their mark on the industry at a time of unprecedented change.

Industry Accolades

“The Economist of Fashion.” Macleans Magazine, Toronto

“100 Most Influential Men in Britain.” British GQ, London

“50 Most Influential Global Indians.” Indian GQ, Mumbai

“In the jungle of fashion blogs, BoF stands out as a success story.” Le Monde, Paris

“The Blog Power List.” Net-a-Porter, London

“The New Voice of Fashion.” Lux Magazine, Singapore

“25 New Fashion Faces to Watch.” British Vogue, London

“Indispensable for the multi-billion dollar industry” NOWNESS, Paris

“Up-to-date news and strategy in the fashion sphere.” IHT, Paris

“A daily destination for fashion’s most influential power players.” AnOther, London

“The thinking man’s fashionista.” Elle.com, New York

“Frankly genius.” Grazia Daily, London

“An invaluable portal. Lane Crawford, Hong Kong

“The thinking person’s go-to fashion blog.” Flare.com, Toronto

“Steadily gaining a genuine podium.” NYmag.com, New York

“A must-read blog for everyone in the fashion industry.” Independent, London

“Hugely influential.” The Star, Toronto

“Created as a blog…now an industry authority.” Vogue Italia, Milan

“For anyone with a keen interest in international retail.” Japan Times, Tokyo