The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Filters take centre stage on BeautyTok this week, namely the Aged, Barbie and Celebrity Makeup Brands filters.
The platform’s Aged filter has users contemplating their mortality, as it gives people a sneak peek of what they will look like as they grow older. TikTok dermatologists have given the effect their stamp of approval, claiming the filter accurately depicts the ageing process. Even Kylie Jenner, who recently reconnected with her ex-friend Jordyn Woods, couldn’t avoid getting a look at her future.
Beauty influencers have been using TikTok’s Celebrity Makeup Brands filter to choose products from Rare Beauty, One/Size by Patrick Starrr, Fenty and more to build their makeup looks.
In anticipation of the summer’s most talked-about movie, beauty influencers have been using the Barbie makeup effect to recreate the Mattel doll’s makeup.
The showcase translated the company’s global insights consumer study into scent profiles, technologies and fragrances.
The Estée Lauder-owned premium fragrance house has signed a two-year deal with the actor in a bet to seize more of the men’s market.
From medspas to telemedicine, weight loss drugs are becoming adopted for mainstream cosmetic use.
Mature consumers have long been ignored by the beauty industry. Now a small but growing number of emerging brands are responding to the needs of those over the age of 45 in a bid to cash in on their $15 trillion spending power.