The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Learn why brown makeup is having a moment, TikTok’s trick to glowy skin and more.
Now that Hailey Bieber has gone full-on with coffee-inspired, brown makeup, TikTokers are using all sorts of brown shades to get the latte look.
TikTok is newly taken with makeup artist Gucci Westman’s Westman Atelier, specifically the luxury brand’s Liquid Super Loaded All-Over sheer illuminating drops. The complexion product gives off a glowy, no makeup makeup look. But with a prestige price point of $58, some users are already turning to dupes like Saie’s Glowy Super Gel Lightweight Illuminating Serum and Drunk Elephant’s D-Bronzi Anti-Pollution Sunshine Drops.
Social media fans were let down when learning that Charlotte Tilbury’s much-anticipated Disney collection wasn’t actually a new lineup of products. The beauty brand imprinted its logo onto existing best-sellers like its Magic Cream and Tilbury stars in an animated short. One TikTok user complained saying, “So it’s the same product, but with Tinkerbell on it.”
As awareness grows about the perils of sleep deprivation, beauty and wellness brands are flooding the market with an array of products to cash in on the booming opportunity.
Going public is usually a pivotal moment in a company’s history, cementing its heavyweight status and setting it up for expansion. In L’Occitane’s case, delisting might be a bigger conduit for growth.
Brands say they’re barreling ahead with marketing and commerce on the app, even as the clock starts ticking for owner ByteDance to sell it or shut it down.
The Spanish beauty and fashion conglomerate’s smart acquisitions and diverse portfolio could be a big draw for investors. Plus, Adidas is set to confirm its stellar first quarter.