The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Trends cycle through TikTok with just a swipe. Here are the latest beauty-related videos users can’t stop talking about.
Everyone on TikTok knows about nine-year-old North West’s TikTok account featuring cameos of her mother Kim Kardashian (the pair has captured users’ attention with their dance videos and vlogs). Now, they’ve turned their attention to hair tutorials. In a recent video, Kardashian uses Göt2b Glue, Inala Reset Rinse and more to slick back her daughter’s hair into a tight ponytail. West dances along to a remix of Maria Maria by Santana.
After releasing his Surreal Skin foundation last year, TikTok was hooked on Mario Dedivanovic’s beauty line Makeup by Mario. Now, the brand has another hit on its hands with its new Soft Pop Plumping blush. TikTokers are gushing over the colour payoff and feel of the product.
Though past attempts on TikTok have fallen short, Kylie Jenner takes viewers through a tour of her Bottega Veneta bag to promote the new Kylie Cosmetics tinted lip balm, out June 14. Her everyday essentials stay on brand, including a Kylie Skin hand sanitizer, Kylie Cosmetics Glow Balm and an old Coachella wristband. The 25-year-old makeup mogul has 52.6 million followers on the platform.
The showcase translated the company’s global insights consumer study into scent profiles, technologies and fragrances.
The Estée Lauder-owned premium fragrance house has signed a two-year deal with the actor in a bet to seize more of the men’s market.
From medspas to telemedicine, weight loss drugs are becoming adopted for mainstream cosmetic use.
Mature consumers have long been ignored by the beauty industry. Now a small but growing number of emerging brands are responding to the needs of those over the age of 45 in a bid to cash in on their $15 trillion spending power.