Bontoni, the men's luxury shoe brand featured on the Business of Fashion during September's New York Fashion Week, is breaking out.

Lewis Cutillo tells us that the brand has been making great strides, albeit quietly, in the past few months. "We continue to take a quiet and discreet approach to marketing our shoes," says Lewis. "Despite that, or maybe because of it, we are finding a growing number of clients among hedge fund managers, top CEOs, and well known professional athletes and entertainers."

The Robb Report recently posted a piece on the budding brand on its New and Noteworthy blog, and several major media outlets have been making inquiries of late, as the word-of-mouth on Bontoni has picked up.

However, the new media attention will not change the company's discreet approach to luxury. Lewis says that "magazines/editors have finally discovered us and are beginning to contact us. We don't have any real interest to expand right now-our focus is to offer our clients the best possible product."

Sounds like a smart strategy to us.

Photos courtesy of Bontoni.

© 2007 Copyright Imran Amed - The Business of Fashion