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Gap’s Banana Republic Has Growth Potential In Europe’s Affordable Luxury Market

Banana Republic Spring 2013 | Source: Banana Republic
By
  • Emma Clark

"Gap Inc. has a good opportunity to expand in Europe considering that its presence in the region is limited compared to North America. However due to the economic downturn, Europe has troubled a number of apparel retailers such as Guess, Abercrombie & Fitch, Ralph Lauren and Jones Group."

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